QUITIE

Independent shops often rely on promotions to attract customers, but those offers are easy to miss and inconvenient to redeem.Customers miss savings they could have used, while businesses spend money on promotions that go unused. The opportunity was to make local discounts easier to discover and easier to use during the shopping experience.

I mapped an eight-step shopping journey around a frequent coupon user, following the experience from planning at home to paying at the register. The journey revealed that the main friction happened at checkout, when finding and applying the right discount became stressful and slowed down the transaction.

The journey mapping showed that the biggest opportunity was to simplify how customers discover, access, and redeem discounts. I focused the experience around two main user flows: Product Scanner, for finding and activating an offer directly from a product, and Find, Save & Pay, for browsing offers in advance, saving them, and using them easily at checkout.

Once the core flows were defined, I built a visual system to keep the experience clear and consistent across every screen. I created reusable components, interaction states, an 8px spacing system, typography and colour scales, and a custom icon set before moving into the final high-fidelity interface.

The final interface brought the two main flows into one consistent shopping experience, from discovering and activating offers to reviewing saved coupons and completing payment. The goal was to keep every step simple, familiar, and easy to follow while shopping.