Sara Luna Ruiz.

About Sara Luna

Sara Luna Ruiz Montoya is a UX/UI and Product Designer from Medellín, Colombia, based in Berlin. She is the founder of an early-stage digital venture focused on reciprocity and access for creative and migrant communities called Indra. Alongside her product practice, she lectures in UX/UI, AI prototyping, computational design, and creative technologies in Germany.

With over four years of experience in the UXUI field, sara has working in end-to-end design processes with international teams and organizations across the Americas and Europe. From problem framing and KPI definition to testing, design systems, and developer handoff, she transforms complex needs into intuitive, scalable, and socially meaningful digital products. Her work has delivered measurable results, including up to 40% greater task efficiency, 25% higher engagement, and approximately 30% faster design sprint cycles.

Sara holds an MSc in Visual Experience Design, completed with distinction (92/100) and awarded Best Master’s Project & Thesis. Her work has also earned recognition in product innovation, technology, entrepreneurship, and social impact, including her 2026 selection for the EXIST-Women programme with Indra and creative talent awards in Colombia.

Download CV Get in touch

What I do

01

Discovery

I define the problem before designing the solution. Framing sessions and stakeholder mapping trace the challenge to its structural root.

Hover to see where it was applied

A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

02

User Research

I lead qualitative research grounded in evidence. Interviews with residents surfaced the pain points that defined the redesign.

Hover to see where it was applied

Quitie

View the process in:

03

Strategy

I translate research into prioritized scope and a clear direction, aligning the team on what to build first — and why.

Hover to see where it was applied

A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

04

Design Systems

I build component libraries and tokens that scale across teams, shipped here as an open-source municipal design system.

Hover to see where it was applied

Quitie

View the process in:

05

Interaction & UI

I design flows where every state and transition is intentional, keeping research evidence attached to each product decision.

Hover to see where it was applied

A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

06

Visual & Data Design

I make complex systems legible. Migration journeys became navigable narratives instead of statistics.

Hover to see where it was applied

Residential photo of the hotel in New Jersey

View the process in:

07

Prototyping

I prototype to validate concepts with real users before development, testing behaviors early and cheaply.

Hover to see where it was applied

A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

08

Collaboration

I partner with communities, engineers and institutions, designing archives with the people whose memory they hold.

Hover to see where it was applied

Residential photo of the hotel in New Jersey

View the process in:

09

Testing

I run usability testing to validate hypotheses and de-risk delivery, keeping the experience consistent across platforms.

Hover to see where it was applied

A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

Awards & Recognition

EXIST Woman Award for Innovation
Recognized for the product design innovation of Indra, with ~€9,000 in EU-funded MVP support.
Berlin · 2026
M.A. Visual Experience Design
Best Thesis & Master’s Project award — scored 92/100.
UE Berlin · 2025
Talents Scholarship
1st place among 500 participants nationwide. USD $25,000 awarded by ICETEX.
Colombia · 2024
Product Innovation Award
USD $2,500 grant for a zero-latency wireless MIDI controller. Parque Explora.
Parque Explora Medellín · 2021
Innovation Design — Building Communities
Recognized in the Building Communities seminar for product innovation, Medellín.
Ruta N & Pearson · 2016
Worldwide work experience (+4 yrs)
Product design shipped across web, Android and iOS platforms
America· Latin America · Europe

Co-design workshop — research that gives back.
Teaching prototyping and creative coding, Berlin.
UX Design Workshop during the Exist Woman Award
Coworking and UX Reading of Visualizing Complexity: Handbuch modulares Informationsdesign from Darjan Hil
Conference of Digital Technologies in London in SOUND/IMAGE 2025 Festival
Co-design workshop — research that gives back.
Teaching prototyping and creative coding, Berlin.
UX Design Workshop during the Exist Woman Award
Coworking and UX Reading of Visualizing Complexity: Handbuch modulares Informationsdesign from Darjan Hil
Conference of Digital Technologies in London in SOUND/IMAGE 2025 Festival

Download here the CV.

Over a decade across Medellín, Berlin and international teams: product design and creative technology for social innovation, plus lecturing in UX/UI prototyping and creative coding at UE Berlin and Potsdam.

Download full CV

Let's talk

I genuinely enjoy working with teams that bring complementary skills and perspectives, shaping a smooth, collaborative process that turns creative ideas into measurable results and meaningful impact.