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Sara Luna Ruiz.

About Sara Luna

Product and UX/UI Designer from Medellín, Colombia, based in Berlin, with eight years of experience across design, digital art, and creative technologies. Since 2022, Sara has focused her practice on digital product design, UX/UI, and interactive systems, working across the full process: from research and problem definition to product strategy, user flows, interface design, prototyping, usability testing, and developer handoff.

She has worked on digital platforms and services as a Product Designer for Dvora in New Jersey, Drone Surf in California, and Sustajn across Germany and the Middle East. More recently, based on her thesis research Expanded Synergy from her Master’s in Visual Experience Design, she designed, prototyped, and is now developing Indra end to end, a digital reciprocity platform designed to facilitate mutual support among migrant and creative communities in Berlin. The project received the NOISE EXIST Women 2026 Innovation Award in Germany and was recognized in her Master’s as the best research and design project with social impact. The platform is currently growing its community, with more than 500 people on its waiting list through strategic partnerships with Red Kunst Col and Casa Latinoamericana in Berlin.

Sara also teaches product design, UX/UI and prototyping, creative technologies, and algorithmic art at the University of Europe in Potsdam. As a Product Designer, her approach focuses on understanding complex systems and translating them into clear, useful, and accessible products, while exploring how to create long term engagement with digital products, and how technology can have a positive impact on everyday life.

What I do

01

Discovery

I define the problem before designing the solution. Framing sessions and stakeholder mapping trace the challenge to its structural root.

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A reciprocity network for creative workers, where the more yougive the more you receive.

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Indra
02

User Research

I lead qualitative research grounded in evidence. Interviews with residents surfaced the pain points that defined the redesign.

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Quitie

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QUITIE
03

Strategy

I translate research into prioritized scope and a clear direction, aligning the team on what to build first — and why.

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A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

Indra
04

Design Systems

I build component libraries and tokens that scale across teams, shipped here as an open-source municipal design system.

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Quitie

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QUITIE
05

Interaction & UI

I design flows where every state and transition is intentional, keeping research evidence attached to each product decision.

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A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

Indra
06

Visual & Data Design

I make complex systems legible. Migration journeys became navigable narratives instead of statistics.

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Residential photo of the hotel in New Jersey

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Dvora Living
07

Prototyping

I prototype to validate concepts with real users before development, testing behaviors early and cheaply.

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A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

Indra
08

Collaboration

I partner with communities, engineers and institutions, designing archives with the people whose memory they hold.

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Residential photo of the hotel in New Jersey

View the process in:

Dvora Living
09

Testing

I run usability testing to validate hypotheses and de-risk delivery, keeping the experience consistent across platforms.

Hover to see where it was applied

A reciprocity network for creative workers, where the more yougive the more you receive.

View the process in:

Indra

My Tools

The software and platforms behind my research, design and prototyping work.

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Toolkit

  • Figma
  • FigJam
  • Miro
  • Notion
  • Maze
  • Airtable
  • Dovetail
  • Whimsical
  • Linear
  • D3.js
  • Python
  • TouchDesigner

Awards & Recognition

  • EXIST Woman Award for Innovation

    Recognized for the product design innovation of Indra, with ~€9,000 in EU-funded MVP support.

    Berlin · 2026
  • M.A. Visual Experience Design

    Best Thesis & Master’s Project award — scored 92/100.

    UE Berlin · 2025
  • Talents Scholarship

    1st place among 500 participants nationwide. USD $25,000 awarded by ICETEX.

    Colombia · 2024
  • Product Innovation Award

    USD $2,500 grant for a zero-latency wireless MIDI controller. Parque Explora.

    Parque Explora Medellín · 2021
  • Innovation Design — Building Communities

    Recognized in the Building Communities seminar for product innovation, Medellín.

    Ruta N & Pearson · 2016
  • Worldwide work experience (+4 yrs)

    Product design shipped across web, Android and iOS platforms

    America· Latin America · Europe
  • Hands of workshop participants arranging cards and green string on a table diagram
    Co-design workshop — research that gives back.
  • Lecturer gesturing at a projected creative-coding sketch in a design classroom
    Teaching prototyping and creative coding, Berlin.
  • UX Design Workshop
    UX Design Workshop during the Exist Woman Award
  • Coworking and UX Reading
    Coworking and UX Reading of Visualizing Complexity: Handbuch modulares Informationsdesign from Darjan Hil
  • Conference of Digital Technologies in London
    Conference of Digital Technologies in London in SOUND/IMAGE 2025 Festival

Download here the CV.

Over a decade across Medellín, Berlin and international teams: product design and creative technology for social innovation, plus lecturing in UX/UI prototyping and creative coding at UE Berlin and Potsdam.

Let's talk

I genuinely enjoy working with teams that bring complementary skills and perspectives, shaping a smooth, collaborative process that turns creative ideas into measurable results and meaningful impact.