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Sara Luna Ruiz.

Sara Luna Ruiz Product & Visual Experience Designer

I go across the full design process research, concept, usability, visual design, and prototyping combining creativity and strategy to take each project from first intention to functional and scalable product.

UX/UI & PRODUCT DESIGNER BASED IN BERLIN, 2025.
+3 Years in UX/UI & Product Design. Berlin, Germany

Selected Work

All projects
A reciprocity network for creative workers, where the more yougive the more you receive.

Indra

2024–Ongoing

End-to-end Product Design

A reciprocity platform for creatives and newcomers in Berlin, turning community contribution into access to support. Designed end to end from research and system strategy to high-fidelity prototype.

  • Product Design
  • Product Strategy
  • UX Research
Residential photo of the hotel in New Jersey

Dvora Living

2022–2023

Intern UX/UI & Product Designer

Redesigning the move-out experience for a residential platform serving 500+ residents, cutting a manual, fragmented process into a clear digital flow.

  • UX/UI
  • UX Research
  • Product Design
Quitie

QUITIE

2022

End-to-end UX/UI Design - Interaction Design -Design System

Making local discounts easier to discover and redeem through one simple shopping flow: find, save, scan, and pay.

  • Product Design
  • UX/UI
  • Design System

What i do

I lead the full design process research, concept, visual design, and prototyping combining creativity and strategy to take each project from first intention to a memorable, functional and scalable product.

Product & UX

I uncover hidden needs through user research and problem framing, then turn those insights into actionable concepts and product strategies that lead to clear, scalable digital solutions aligned with the business values and goals.

UI & Visual Experience

I lead visual direction and execution for interfaces, ensuring brand alignment and consistency across design systems. I create data visualizations, micro-animations, and interactive prototypes that turn complex ideas into intuitive flows, polished interfaces, and testable product experiences.

Research & Public Practice

I enjoy sharing ideas and fostering dialogue through writing, publications, lectures, seminars, workshops, and curatorial projects at the intersection of design, art, science, technology, and society.

About Sara

Publications

Research